廣告的影響力 （高慧然）

I am not the only one who thinks that commercial is a TOTAL BS. Do you know how to make those 'powder'? It is via massive heating which turns liquid (chicken broth) into solid (powder), if not additives. Using Chinese Herbal Medicine theory, that is very "hot" in nature which will cause a lot of issue to our bodies if consistently taken, esp. for people who needs a "cool" element to relieve various symptons. Don't you think this is all tooooooooooooo funny that one spends time & resources with an intention to live a so called better/ healthier life which in the end heading towards an opposite direction. Example: People who deliberately change to vege diet will suffer urine acid problem in a year or so becoz taking up too much soya bean products. For God sake, pls use our peanut brains a bit more, just one step more but not instantly fall in love with those branded spoken persons (btw I really xxxx that guy becoz he knows sth but not that much to be praised to such level - a little knowledge is a dangerous thing.... similar to those so called "specialists in dining" on TV), chase blindly so that u can tell yourself & everybody that you are healthy & smart. In my opinion, that is VERY very dumb. Same applies to various aspects in living, if not mental or philiosophical lvl.

2009年09月22日

最近，一個食物調味品的廣告促使我深思一個問題：廣告，對我們的影響究竟有多深？
那個廣告帶出的訊息是：含食物添加劑的調味粉比成份天然的鹽更健康，想吃得健康，最好以調味粉代替鹽。
稍有一點常識的人當然明白，這完全是一派謬論，是廣告商對消費者不負責任的誤導。可是，我們生活在一個廣告商主導消費者消費行為的社會裏，謊言被重複無數次，短暫記憶將轉化成人類記憶庫中的長效記憶，人們不會再計較它的真偽，要做的，只是機械地執行大腦發出的指令：購買大腦庫存中印象深刻的商品。
廣告對人類的影響比我們自己所知的更深遠，廣告商不但能顛覆我們的消費習慣，事實上也正在顛覆我們的價值觀和認知判斷。以女人的身材為例，過度減肥會導致女人停經、停止排卵、骨質疏鬆，提早進入更年期……所有的人都知道健康重要，可是絕大多數已經無肥可減的女人還是視減肥為終身事業，恍如患上了強迫症，停不下來。
那是因為每個人都攜帶着斯德哥爾摩基因，當輿論形成一種強勢力量的時候，相對弱勢者會依附前者，盲從前者，以期被大眾接受和認同。想到這兒，我不能不提及 MJ，九三年，當流言漸盛，終於形成一股強勢的輿論力量之後，絕大多數人選擇了輕信，人，終究是群居動物，哪怕以流言作黏合劑。基因如此，不可扭轉。耳邊響起 MJ曠世寂寥的嘆息：「我非常寂寞……」